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Bellfish is the first Marketplace of Augmented Reality design objects born in Italy in 2018 from the inventiveness and experience of the technological startup Dilium e the communication studio DEseip. Bellfish's innovative idea is to unite the world of technology to the creative sphere of art . Each product is an extraordinary experience born from the fusion of a new way of communicating and imagining everyday life with the values and qualities that artists from all over the globe contribute to convey with their works. The added value of Bellfish lies precisely in her community of visionaries, dreamers, innovators , who love to design the world from a new perspective.
On the occasion of the famous Milan Design Week 2019 , Bellfish creates and exhibits 12 illustrations depicting the works more famous and some avant-garde projects by Maestro Leonardo Da Win . The visitors, coming from 20 different nationalities, are were impressed by Augmented Reality as demonstrated by the over 11,000 recorded views .
Always as part of the celebrations for the 500th anniversary of disappearance of the Genius, the exhibition is repeated at Castelnuovo Bocca d’Adda , where even the little ones were able to learn the close relationship between technology and the figure of the Master, surprising oneself in front of the animations unexpected.
Bellfish and its exhibition on Leonardo Da Vinci also arrive in Japan with the patronage of the Italian Embassy in Tokyo. The exhibition took place on 11 September 2019, during the Social Shibuya Innovation Week . For the occasion, the works created by our artists and supporting descriptions are translated into Japanese for the first time. Augmented Reality is presented as a form of storytelling, thanks to which also facilitate the exchange of cultures. Technology is a language today more and more universal and art has always had the power to unite peoples.